If you think he writes to kids for free at Christmas time then think again. Parents have to pay him $10 and he will then write the child a personal note from Santa. Imagine how exciting it would be for your child to receive a letter in the mail from Santa at Christmas time? I can remember as a kid going to the mailbox to see if Santa replied back to me. Maybe in some ways it does take advantage of the children but think about the time he puts into it and also think of how happy your child will be to get a letter from Santa and all you had to do was pay 10 bucks.