This horror flick revolves around Pusit, a salesman, who loses his job and subsequently his car and girlfriend. Immersed in huge debt, he is totally clueless about how to pay it. Then comes a mysterious call from nowhere and luckily or unluckily, he is invited to be part of a reality show which could win him 100 million dollars if a set of thirteen tasks are completed. The offer indeed seems tempting and Pusit agrees to play the game. The audience too starts enjoying; only realizing soon that the tasks are getting increasingly sinister and deadly.