Wherever Johan Cruyff went on a football pitch, victory and glory usually followed closely behind. The Dutch wizard was captain of Ajax in the early 1970s and is credited with dragging the Amsterdam club to the pinnacle of European football with his intelligence and forceful personality. In Ajax was born the total football that would make Cruyff and the Netherlands famous and feared. Using the philosophy that every player could perform in every position, and utilizing a fluidity and style unseen before in football, the club bludgeoned their way to three consecutive European Cups between 1971 and 1973. Cruyff's leadership changed Ajax, and football itself, forever.