For our next rivalry we look into the world of women’s tennis. Navratilova vs. Evert is not so much a rivalry between players (though they were fierce competitors) as it is a rivalry between images. Evert was pretty and girly and the face of women’s tennis while Navratilova was almost the exact opposite. Because these two were so different in image a rivalry was bound to be developed by the powers that be. This rivalry probably wouldn’t have been half what it was if both women were beautiful and that says something about our culture that should make us all examine ourselves a little bit.